Proposal for a Prospective Strategic Planning Model for Research Institutes: A Case Study on Innovation Management Within the Health Economic-Industrial Complex

Abstract

The healthcare industry plays a significant role in national GDP and is heavily invested in frontier technologies. Health innovations are closely tied to the scientific sector, which generates evidence for the development of new drugs, medical equipment, and clinical procedures. However, transforming research outcomes into products has been a persistent bottleneck in Brazil. Given this challenge, the study aims to propose a prospective strategic planning model for managing research, development, and innovation (RDI). This is a case study based on the Design Science Research (DSR) methodology, focusing on the production of an artifact. The study will follow five stages to construct the theoretical framework, assess the state of the art in prospective strategic planning for R&D, conduct content analysis of interviews, and validate the model through a focus group. The expected contribution is to enhance RDI management within the Health Economic-Industrial Complex (HEIC).