Applying Swot Analysis Adapted to Public Management: An Action Research

Saada Lima Chequer Fernandez; Carlos Augusto Correia Lima Reis; Carla Xavier dos Santos Kaufman; Katharine Valéria Saraiva Hodel; Bruna Aparecida Souza Machado; Aloísio Santos Nascimento Filho; Camila de Sousa Pereira Guizzo

doi:10.34178/jbth.v7i2.383

Saada Lima Chequer Fernandez
Carlos Augusto Correia Lima Reis
Carla Xavier dos Santos Kaufman
Katharine Valéria Saraiva Hodel
Bruna Aparecida Souza Machado
Aloísio Santos Nascimento Filho
Camila de Sousa Pereira Guizzo

DOI: https://doi.org/10.34178/jbth.v7i2.383

Keywords: Public Management, Strategic Planning, SWOT, Innovation, Improvement, Iramuteq

Abstract

This initiative aimed to adapt the SWOT analysis to the public management context. The adapted technique was applied in a case study of a Brazilian organization focused on Science, Technology, and innovation in the healthcare sector. Data was gathered through questionnaires from 67 participants involved in the institution's strategic planning and analyzed using mixed methods with the assistance of Iramuteq software. Similarity analysis identified four distinct classes, one of which was a novel category termed "management," which seemingly contradicts traditional SWOT theory. However, this classification resolves the planning dilemma by shifting the focus to management rather than solely emphasizing finalistic areas. Consequently, these findings contribute to enhancing the quality of public management.