Game Theory to Promote the Sustainable Development of the Pharmaceutical Industry

Abstract

This study evaluated the application of game theory in sustainable development strategies in the pharmaceutical industry through a bibliometric analysis. Using databases such as Scopus, Web of Science, and Science Direct, the results indicate a lack of studies focused on applying game theory, specifically in the pharmaceutical industry, especially in sustainability. Gaps were identified in risk management, profitability, decision-making, and competition. It is concluded that game theory can model investment decisions in R&D, competitive scenarios, and sustainable medicine marketing practices, integrating economic, social, and environmental objectives. These insights stimulate future academic research in the area.